Half a Million Dollars Raised in Zoe's Name
Moonah Links, February 28, 2025 – The fourth annual Zoe Kennedy Cup has wrapped up, marking a significant milestone in the fight against asthma. More than just a day of golf, this year’s event saw the Zoe Kennedy Foundation (ZKF) surpass $500,000 raised since its inception, funding vital asthma research, education, and awareness initiatives.
The event, held once again at Moonah Links, brought together a dedicated community of subcontractors, suppliers, and corporate partners who have supported the foundation since day one.
A Legacy That Drives Change
The Zoe Kennedy Foundation was born from tragedy but has become a force for change. In 2020, Zoe Kennedy, a vibrant 13-year-old from Geelong, lost her life to a sudden asthma attack. Her father, Lach Kennedy, Figurehead Construction’s first employee, found himself surrounded by colleagues who refused to stand by. With the support of Figurehead founder Joe Grasso and the wider industry, the foundation was launched with a singular mission—to ensure no family endures the same loss.
Over the past four years, the Zoe Kennedy Cup has grown into one of Figurehead’s most anticipated annual events, combining sport, generosity, and a commitment to improving asthma outcomes.
A huge thank you to our major sponsors and event partners, whose ongoing support has been instrumental in making this event possible:
🏆 Major Sponsors:
Connected Spaces Joinery
Double Time Plastering
⛳ Hole Sponsors & Event Partners:
ACI (Australian Civil Industrials)
All American Draught
Bluestone Recruitment
Bourke Air
Bowens
Brightway Commercial
CCM Insurance Group
Checkpoint
CityLift Cranes
Complete Frame Truss
Connecting Spaces
Double Time Plastering
Edgewise
Figurehead
Future Golf
Jumbocorp
Maxfield
Oceania Universal
Pointforce Traffic
RedBull
Specialised Plumbing Services
St Andrews Beach Brewery
The Local Drop
William Buck
Post-Golf Celebrations at St. Andrews Beach Brewery
After a competitive day on the course, players, sponsors, and supporters gathered at St. Andrews Beach Brewery for an evening of celebration. The night featured an exclusive update from Dr. Ben McKenzie, who highlighted the latest progress on AMAX4, a groundbreaking asthma research initiative made possible through ZKF funding.
Live music from Mietta set the perfect tone for an evening of generosity, with the silent auction and raffle pushing the fundraising total even higher. Highlights included:
Lucky Pour Wine Raffle
Private Wine Tasting Auction by The Local Drop
Signed Guernseys donated by Bunnings Trade
Exclusive ‘Sanctum’ Business Package donated by Maxfield’s Clint Hillas
With overwhelming support from attendees and sponsors, the Zoe Kennedy Cup officially passed the $500,000 fundraising milestone, proving that this event is more than just a golf day—it’s a movement.
Looking Ahead – The Fight Isn’t Over
Reaching $500,000 raised is a major milestone, but ZKF’s mission continues. Every dollar raised supports:
✅ Life-saving research into asthma prevention and treatment
✅ Education programs for schools, parents, and young people
✅ Awareness initiatives to reduce asthma-related deaths
"We are beyond proud of what we’ve achieved, but we’re not stopping here," said Lach Kennedy. "Every event, every donation, and every conversation gets us closer to making asthma history."
A heartfelt thank you to everyone who teed off, donated, bid, or supported this year’s event. Your generosity is changing lives.
📅 See you in 2026—let’s make an even bigger impact!
💜 Event: @maxfield.agency
📷 Photography: @isaacabrooks
🏌️♂️ Hosted at: @moonahlinks
🍻 Celebrations at: @sab.brewery
